The BBC announced this week it’s plans for coverage of the London 2012 Olympics. Thanks to a dedicated Olympics Player, users will be able to access every single event online and by the press of a button.
Four years after the impressive Beijing Olympics the BBC has capitalised on the growth of technology and the rise in smartphone ownership to ensure that audiences never miss a moment.
Broadcasters have been living in fear of the fragmentation of the television market place, but because the BBC is tax-payer funded it has been able to take a leap and use technology that will put the audience truly in control.
For advertisers the segmentation of viewership has signalled confusion, forcing many to relearn how to reach and promote their brands to potential customers. Television, let’s not forget, is still the most dominant media when wanting to engage with an audience. But this is changing. Today, corralling people together is more difficult as more channels allows people to watch what they want to watch.
The BBC is using these Olympics to test out social features that will enable viewers to learn, comment and share about the event and athlete they watch.
By focusing on a platform agnostic belief, the BBC is putting the Olympics in the hands of the user, weather they are at home, work or travelling.
And if you are outside the UK overseas and want to see how it works then now is the time to get that VPN network up and running.
The Olympics, in your hand. Wherever you are.