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	<title>twofourseven public relations &#187; advertising</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Changing and charging times for news</title>
		<link>http://www.twofourseven.co.uk/blog/changing-and-charging-times-for-news</link>
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		<pubDate>Thu, 03 Sep 2009 08:23:13 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[comment]]></category>
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The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival. Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry.  [...]]]></description>
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		<title>How not to sign up a brand ambassador</title>
		<link>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador</link>
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		<pubDate>Wed, 25 Mar 2009 16:52:06 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
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		<category><![CDATA[sport]]></category>
		<category><![CDATA[ambassador]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reputation]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=289</guid>
		<description><![CDATA[Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador.  An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007.
So why appoint a self-confessed [former] gambling addict as the face of a bookies?  Surely [...]]]></description>
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		<title>Getting ready for China</title>
		<link>http://www.twofourseven.co.uk/blog/getting-ready-for-china</link>
		<comments>http://www.twofourseven.co.uk/blog/getting-ready-for-china#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:16:33 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[alibaba.com]]></category>
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		<category><![CDATA[communications]]></category>
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		<description><![CDATA[
The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the [...]]]></description>
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