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	<title>twofourseven public relations &#187; events</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>The CIPR&#8217;s Social Summer</title>
		<link>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer</link>
		<comments>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer#comments</comments>
		<pubDate>Fri, 04 Jun 2010 18:08:40 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[newsrooms]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=554</guid>
		<description><![CDATA[Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer.
Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not [...]]]></description>
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		<title>&#039;Journalists And Social Media: What PRs Should Know&#039; event overview</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview#comments</comments>
		<pubDate>Sat, 28 Nov 2009 16:23:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[the daily telegraph]]></category>
		<category><![CDATA[the guardian]]></category>
		<category><![CDATA[the new york times]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=345</guid>
		<description><![CDATA[Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.”  People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for [...]]]></description>
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		<title>Journalists And Social Media: What PRs Should Know</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:35:43 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=337</guid>
		<description><![CDATA[This evening I have the pleasure of hosting a CIPR Greater London Group event on journalism and social media at Hill &#38; Knowlton.  As speakers we have Nic Newman, the BBC’s Future Media &#38; Technology Controller, Journalism and Digital Distribution, and Journalism.co.uk Editor Laura Oliver.
Journalism has been changing for a number of years, with many [...]]]></description>
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		<title>Social Media And The Consumer</title>
		<link>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer</link>
		<comments>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:30:09 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=326</guid>
		<description><![CDATA[
“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right.
A lot has been said about social media and how it is the saviour of all things marketing and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Media140 and brands</title>
		<link>http://www.twofourseven.co.uk/blog/media140-and-brands</link>
		<comments>http://www.twofourseven.co.uk/blog/media140-and-brands#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:06:03 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=323</guid>
		<description><![CDATA[


Social media is about the now, about the networking and the conversations positive or negative that we have with people who share our work and interests. And for consumers that is power. Consumers can now complain and find people who share their grievances with specific companies, brands or products.
Think about this, ‘positive news stories are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A not so new communications channel</title>
		<link>http://www.twofourseven.co.uk/blog/a-not-so-new-communications-channel</link>
		<comments>http://www.twofourseven.co.uk/blog/a-not-so-new-communications-channel#comments</comments>
		<pubDate>Wed, 29 Apr 2009 08:19:39 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=294</guid>
		<description><![CDATA[However you want to describe it, online and social media is playing an important part in shaping the reputation of brands around the world.  It’s been doing so for some time now, certainly a few years. The issue at hand though, the one that New Media Knowledge (NMK) raised at their ‘What happens to online [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Getting ready for China</title>
		<link>http://www.twofourseven.co.uk/blog/getting-ready-for-china</link>
		<comments>http://www.twofourseven.co.uk/blog/getting-ready-for-china#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:16:33 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alibaba.com]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opportunitiy]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ukti]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=278</guid>
		<description><![CDATA[
The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lay down that boogie and &#039;stream&#039; that funky music&#8230;</title>
		<link>http://www.twofourseven.co.uk/blog/lay-down-that-boogie-and-stream-that-funky-music</link>
		<comments>http://www.twofourseven.co.uk/blog/lay-down-that-boogie-and-stream-that-funky-music#comments</comments>
		<pubDate>Tue, 17 Mar 2009 10:08:01 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=249</guid>
		<description><![CDATA[Never doubt how Social Media can help develop and drive a brand.  To give you an example of its power you need look no further than Spotify, a company that’s taken the online community by storm since it was founded in 2006 and launched in the UK in October 2008.  Six months on and at [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/lay-down-that-boogie-and-stream-that-funky-music/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Britain &#8211; Part 2</title>
		<link>http://www.twofourseven.co.uk/blog/digital-britain-part-2</link>
		<comments>http://www.twofourseven.co.uk/blog/digital-britain-part-2#comments</comments>
		<pubDate>Fri, 30 Jan 2009 17:31:00 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=213</guid>
		<description><![CDATA[The Government yesterday released its interim Digital Britain report.  No surprises on the content of the Green Paper– broadband for all, improving how television content is distributed online and cracking down on illegal file sharing.
The disappointing aspect about the interim report is that for a fast changing industry its recommendations are already outdated, so working [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Christmas Coldplay</title>
		<link>http://www.twofourseven.co.uk/blog/christmas-coldplay</link>
		<comments>http://www.twofourseven.co.uk/blog/christmas-coldplay#comments</comments>
		<pubDate>Thu, 18 Dec 2008 15:05:35 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[chris martin]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[coldplay]]></category>
		<category><![CDATA[jingle bells]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[moyles]]></category>
		<category><![CDATA[simon pegg]]></category>
		<category><![CDATA[soft rock]]></category>
		<category><![CDATA[the O2]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=161</guid>
		<description><![CDATA[Ho, ho and ho again.  Chris Martin and the rest of the Coldplay gang were joined at The O2 on Tuesday by Simon Pegg for a Christmas sing-a-long.  The band were in a cheeky and festive mood, with plenty of comment from Chris on the X-Factor and the &#8216;Strictly Come Voting&#8217; fiasco
Anyhow, Chris [Martin] appeared [...]]]></description>
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