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	<title>twofourseven public relations &#187; journalism</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>The CIPR&#8217;s Social Summer</title>
		<link>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer</link>
		<comments>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer#comments</comments>
		<pubDate>Fri, 04 Jun 2010 18:08:40 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[newsrooms]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=554</guid>
		<description><![CDATA[Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer.
Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not [...]]]></description>
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		<title>Gordon Brown&#8217;s &#8220;bigoted woman&#8221; election gaffe</title>
		<link>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe</link>
		<comments>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe#comments</comments>
		<pubDate>Wed, 28 Apr 2010 13:30:51 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[journalism]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ge2010]]></category>
		<category><![CDATA[#leadersdebate]]></category>
		<category><![CDATA[#ukelection]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[gordon brown]]></category>
		<category><![CDATA[government affairs]]></category>
		<category><![CDATA[labour]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[prime minister]]></category>
		<category><![CDATA[public affairs]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=541</guid>
		<description><![CDATA[Last week Prime Minister Gordon Brown said about the election during the #leadersdebate that, “if it was all about style and PR, count me out.”  The fact is that after his walkabout meeting with Rochdale pensioner Gillian Duffy it is PR, or lack of it, that highlights that he is stumbling along the election stump.
The [...]]]></description>
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		<title>Consumer media spend down, but news consumption up</title>
		<link>http://www.twofourseven.co.uk/blog/consumer-media-spend-down-but-news-consumption-up</link>
		<comments>http://www.twofourseven.co.uk/blog/consumer-media-spend-down-but-news-consumption-up#comments</comments>
		<pubDate>Wed, 21 Apr 2010 17:07:51 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[kpmg]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=518</guid>
		<description><![CDATA[KPMG reports that that consumers are &#8220;spending less on traditional and digital media than six months ago, but consuming more.&#8221;
The six-monthly KPMG Media and Entertainment Barometer released yesterday shows that average spend per UK consumer on traditional media fell from &#8220;from £9.19 in September 2009 to £7.46 in March 2010 and spend on digital media [...]]]></description>
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		<title>Technology and the rise of &#8216;real-time public relations&#8217;</title>
		<link>http://www.twofourseven.co.uk/blog/technology-and-the-rise-of-real-time-public-relations</link>
		<comments>http://www.twofourseven.co.uk/blog/technology-and-the-rise-of-real-time-public-relations#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:33:44 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[news]]></category>
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		<category><![CDATA[press]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=503</guid>
		<description><![CDATA[Last week Google decided to launch a salvo against the news industry by attacking plans by some outlets to introduce paywalls.
Armed with an array of statistics Google’s Chief Economist Hal Varian highlighted how “newspapers have never made much money from news” and that they could “save a lot of money if the primary access to [...]]]></description>
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		<title>Financial Times Digital Media and Broadcast Conference &#8211; A Changing Landscape</title>
		<link>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape</link>
		<comments>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:50:11 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
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		<category><![CDATA[media]]></category>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=494</guid>
		<description><![CDATA[Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10).  At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues.
WPP Group [...]]]></description>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[#newsrw]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>BBC, journalism and social media</title>
		<link>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media#comments</comments>
		<pubDate>Mon, 11 Jan 2010 14:17:23 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=459</guid>
		<description><![CDATA[The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer.  Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news.  The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either [...]]]></description>
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