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	<title>twofourseven public relations &#187; my work</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Getting ready for China</title>
		<link>http://www.twofourseven.co.uk/blog/getting-ready-for-china</link>
		<comments>http://www.twofourseven.co.uk/blog/getting-ready-for-china#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:16:33 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[alibaba.com]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opportunitiy]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ukti]]></category>

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The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the [...]]]></description>
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		<title>Digital Britain &#8211; Part 2</title>
		<link>http://www.twofourseven.co.uk/blog/digital-britain-part-2</link>
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		<pubDate>Fri, 30 Jan 2009 17:31:00 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[internet]]></category>
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		<category><![CDATA[pr]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[television]]></category>

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		<description><![CDATA[The Government yesterday released its interim Digital Britain report.  No surprises on the content of the Green Paper– broadband for all, improving how television content is distributed online and cracking down on illegal file sharing.
The disappointing aspect about the interim report is that for a fast changing industry its recommendations are already outdated, so working [...]]]></description>
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		<title>Festive campaigns</title>
		<link>http://www.twofourseven.co.uk/blog/festive-campaigns</link>
		<comments>http://www.twofourseven.co.uk/blog/festive-campaigns#comments</comments>
		<pubDate>Thu, 04 Dec 2008 14:11:19 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
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		<category><![CDATA[pr]]></category>
		<category><![CDATA[bacardi]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[champions drink responsibly]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[drinking]]></category>
		<category><![CDATA[Driving]]></category>
		<category><![CDATA[formula 1]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[schumacher]]></category>

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		<description><![CDATA[The season of merriment and high-jinx is upon us.  Lo and behold this Christmas time for the usual mistletoe and wine.  And drinks companies at this time of year will be unleashing their campaigns to remind us that drinking and driving don’t mix.
Consumers and certain lobbies take a dim and cynical view of these campaigns, [...]]]></description>
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