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	<title>twofourseven public relations &#187; pr</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>The CIPR&#8217;s Social Summer</title>
		<link>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer</link>
		<comments>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer#comments</comments>
		<pubDate>Fri, 04 Jun 2010 18:08:40 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[newsrooms]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=554</guid>
		<description><![CDATA[Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer.
Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gordon Brown&#8217;s &#8220;bigoted woman&#8221; election gaffe</title>
		<link>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe</link>
		<comments>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe#comments</comments>
		<pubDate>Wed, 28 Apr 2010 13:30:51 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ge2010]]></category>
		<category><![CDATA[#leadersdebate]]></category>
		<category><![CDATA[#ukelection]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[gordon brown]]></category>
		<category><![CDATA[government affairs]]></category>
		<category><![CDATA[labour]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[prime minister]]></category>
		<category><![CDATA[public affairs]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=541</guid>
		<description><![CDATA[Last week Prime Minister Gordon Brown said about the election during the #leadersdebate that, “if it was all about style and PR, count me out.”  The fact is that after his walkabout meeting with Rochdale pensioner Gillian Duffy it is PR, or lack of it, that highlights that he is stumbling along the election stump.
The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CIPR set up social media advisory board #ciprsm</title>
		<link>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board</link>
		<comments>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:13:47 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ciprsm]]></category>
		<category><![CDATA[cipr]]></category>
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		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
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		<category><![CDATA[online]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[web3.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=510</guid>
		<description><![CDATA[The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.”
Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media [...]]]></description>
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		<title>Financial Times Digital Media and Broadcast Conference &#8211; A Changing Landscape</title>
		<link>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape</link>
		<comments>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:50:11 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=494</guid>
		<description><![CDATA[Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10).  At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues.
WPP Group [...]]]></description>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#newsrw]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.

Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#039;Journalists And Social Media: What PRs Should Know&#039; event overview</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview#comments</comments>
		<pubDate>Sat, 28 Nov 2009 16:23:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[the daily telegraph]]></category>
		<category><![CDATA[the guardian]]></category>
		<category><![CDATA[the new york times]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=345</guid>
		<description><![CDATA[Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.”  People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Journalists And Social Media: What PRs Should Know</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:35:43 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=337</guid>
		<description><![CDATA[This evening I have the pleasure of hosting a CIPR Greater London Group event on journalism and social media at Hill &#38; Knowlton.  As speakers we have Nic Newman, the BBC’s Future Media &#38; Technology Controller, Journalism and Digital Distribution, and Journalism.co.uk Editor Laura Oliver.
Journalism has been changing for a number of years, with many [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Media140 and brands</title>
		<link>http://www.twofourseven.co.uk/blog/media140-and-brands</link>
		<comments>http://www.twofourseven.co.uk/blog/media140-and-brands#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:06:03 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=323</guid>
		<description><![CDATA[


Social media is about the now, about the networking and the conversations positive or negative that we have with people who share our work and interests. And for consumers that is power. Consumers can now complain and find people who share their grievances with specific companies, brands or products.
Think about this, ‘positive news stories are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reward your customers and save your reputation, the O2 way</title>
		<link>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way</link>
		<comments>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way#comments</comments>
		<pubDate>Wed, 10 Jun 2009 06:39:45 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[#o2fail]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[telecomms]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=297</guid>
		<description><![CDATA[Britain is a country with little focus on customer care.  In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought.  Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best [...]]]></description>
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