A fashion soap opera befit of catwalk kings and queens enters its next episode when London Fashion Week starts this Friday and takes over from where New York left.  But these days aren’t just about the catwalk shows, with celebrities’ guests, young talent and great after-party shows.  It’s about the exhibitions, the hype and the machines behind them that are working hard to keep London ahead in the fashion race, especially since New York decided to move the date of their Fall 2009 to nearly coincide with the start of London’s Autumn/Winter presentations.

While New York rakes in the money through media and sponsorship deals London will lead with its collection of cutting-edge British designers that lead by example.  New and established designers such as Meadham Kirchhoff, Chritopher Kane, House of Holland, Paul Smith and Vivienne Westwood will once again lay down the marker with unique shows and styles.  Some at private events, so to befit the economic climate and capture the mood of the people and the media.

While in New York it’s all about the catwalk show, non-conformist London will be free to express itself with minimal and less ostentatious shows.  Understated might be the word, bringing new designs closer to us so that we can adapt it and create our own style.  Who knows, maybe it’ll distract us from all the negative and oh so consuming news.

I’ll be at London Fashion Week bringing you updates on the exhibitions, the style and the PR.  These events are crafted and I’ll be bringing you updates on how London Fashion Week responds to New York.