<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>twofourseven public relations &#187; advertising</title>
	<atom:link href="http://www.twofourseven.co.uk/blog/tag/advertising/feed" rel="self" type="application/rss+xml" />
	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
	<lastBuildDate>Fri, 03 Sep 2010 13:06:24 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>ASA #fail to understand social media</title>
		<link>http://www.twofourseven.co.uk/blog/asa-fail-to-understand-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/asa-fail-to-understand-social-media#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:04:00 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ciprsm]]></category>
		<category><![CDATA[asa]]></category>
		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=630</guid>
		<description><![CDATA[The Adverting Standards Authority (ASA) siloed approach to regulating social media highlights this regulatory body’s lack of understanding of real-time communication channels. On 1st September the ASA announced that the Committee of Advertising Practice (CAP) had empowered it to police ‘marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/asa-fail-to-understand-social-media/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings. Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting ready for China</title>
		<link>http://www.twofourseven.co.uk/blog/getting-ready-for-china</link>
		<comments>http://www.twofourseven.co.uk/blog/getting-ready-for-china#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:16:33 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alibaba.com]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opportunitiy]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ukti]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=278</guid>
		<description><![CDATA[The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/getting-ready-for-china/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
