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	<title>twofourseven public relations &#187; apple</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>BBC, journalism and social media</title>
		<link>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media</link>
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		<pubDate>Mon, 11 Jan 2010 14:17:23 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=459</guid>
		<description><![CDATA[The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer.  Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news.  The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either [...]]]></description>
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		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[print]]></category>
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		<category><![CDATA[tablet]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.

Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print but [...]]]></description>
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		<title>Reward your customers and save your reputation, the O2 way</title>
		<link>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way</link>
		<comments>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way#comments</comments>
		<pubDate>Wed, 10 Jun 2009 06:39:45 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[consumer]]></category>
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		<description><![CDATA[Britain is a country with little focus on customer care.  In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought.  Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best [...]]]></description>
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		<title>The wonder of Apple&#039;s ads</title>
		<link>http://www.twofourseven.co.uk/blog/the-wonder-of-apples-ads</link>
		<comments>http://www.twofourseven.co.uk/blog/the-wonder-of-apples-ads#comments</comments>
		<pubDate>Fri, 12 Dec 2008 14:29:45 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[exposure]]></category>
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		<category><![CDATA[promotion]]></category>
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		<category><![CDATA[sony]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[the asteroids galaxy tour]]></category>
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		<description><![CDATA[You just can&#8217;t stop wondering how Apple keep picking the best, catchiest tunes for their ads &#8211; let it be for their Macs, iPods or iPhones.  The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in love with Apple.  And let&#8217;s [...]]]></description>
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