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	<title>twofourseven public relations &#187; business</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Financial Times Digital Media and Broadcast Conference &#8211; A Changing Landscape</title>
		<link>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape</link>
		<comments>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:50:11 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=494</guid>
		<description><![CDATA[Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10).  At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues.
WPP Group [...]]]></description>
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		<title>BBC, journalism and social media</title>
		<link>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media#comments</comments>
		<pubDate>Mon, 11 Jan 2010 14:17:23 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=459</guid>
		<description><![CDATA[The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer.  Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news.  The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Changing Business Culture &#8211; Reacting To Consumers And Social Media</title>
		<link>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:59:07 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[eurostar]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=439</guid>
		<description><![CDATA[It has been an interesting year for public relations.  The recession has affected how businesses communicate.  Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era.  And it has taken no [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.

Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#039;Journalists And Social Media: What PRs Should Know&#039; event overview</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview#comments</comments>
		<pubDate>Sat, 28 Nov 2009 16:23:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[the daily telegraph]]></category>
		<category><![CDATA[the guardian]]></category>
		<category><![CDATA[the new york times]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=345</guid>
		<description><![CDATA[Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.”  People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Journalists And Social Media: What PRs Should Know</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:35:43 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=337</guid>
		<description><![CDATA[This evening I have the pleasure of hosting a CIPR Greater London Group event on journalism and social media at Hill &#38; Knowlton.  As speakers we have Nic Newman, the BBC’s Future Media &#38; Technology Controller, Journalism and Digital Distribution, and Journalism.co.uk Editor Laura Oliver.
Journalism has been changing for a number of years, with many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media And The Consumer</title>
		<link>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer</link>
		<comments>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:30:09 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=326</guid>
		<description><![CDATA[
“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right.
A lot has been said about social media and how it is the saviour of all things marketing and [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Writing on the wall?</title>
		<link>http://www.twofourseven.co.uk/blog/writing-on-the-wall</link>
		<comments>http://www.twofourseven.co.uk/blog/writing-on-the-wall#comments</comments>
		<pubDate>Tue, 15 Sep 2009 08:16:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[aggregator]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[checkout payment]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googlenews]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=315</guid>
		<description><![CDATA[
Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits.  At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Changing and charging times for news</title>
		<link>http://www.twofourseven.co.uk/blog/changing-and-charging-times-for-news</link>
		<comments>http://www.twofourseven.co.uk/blog/changing-and-charging-times-for-news#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:23:13 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communciations]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=308</guid>
		<description><![CDATA[

 
The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival. Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry.  [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting ready for China</title>
		<link>http://www.twofourseven.co.uk/blog/getting-ready-for-china</link>
		<comments>http://www.twofourseven.co.uk/blog/getting-ready-for-china#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:16:33 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alibaba.com]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opportunitiy]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ukti]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=278</guid>
		<description><![CDATA[
The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the [...]]]></description>
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