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	<title>twofourseven public relations &#187; champions drink responsibly</title>
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	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Festive campaigns</title>
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		<pubDate>Thu, 04 Dec 2008 14:11:19 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[my work]]></category>
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		<category><![CDATA[bacardi]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[champions drink responsibly]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[drinking]]></category>
		<category><![CDATA[Driving]]></category>
		<category><![CDATA[formula 1]]></category>
		<category><![CDATA[news]]></category>
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		<description><![CDATA[The season of merriment and high-jinx is upon us.  Lo and behold this Christmas time for the usual mistletoe and wine.  And drinks companies at this time of year will be unleashing their campaigns to remind us that drinking and driving don’t mix. Consumers and certain lobbies take a dim and cynical view of these [...]]]></description>
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