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	<title>twofourseven public relations &#187; internet</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
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		<title>Social Media And The Consumer</title>
		<link>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer</link>
		<comments>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:30:09 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[consumer]]></category>
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		<category><![CDATA[communications]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
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		<category><![CDATA[social]]></category>
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		<category><![CDATA[twitter]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=326</guid>
		<description><![CDATA[
“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right.
A lot has been said about social media and how it is the saviour of all things marketing and [...]]]></description>
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		<title>Writing on the wall?</title>
		<link>http://www.twofourseven.co.uk/blog/writing-on-the-wall</link>
		<comments>http://www.twofourseven.co.uk/blog/writing-on-the-wall#comments</comments>
		<pubDate>Tue, 15 Sep 2009 08:16:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
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		<category><![CDATA[aggregator]]></category>
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		<category><![CDATA[checkout payment]]></category>
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		<description><![CDATA[
Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits.  At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, [...]]]></description>
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		<title>Web 2.0 grows up &#8211; how social media can help business</title>
		<link>http://www.twofourseven.co.uk/blog/web-20-grows-up-how-social-media-can-help-business</link>
		<comments>http://www.twofourseven.co.uk/blog/web-20-grows-up-how-social-media-can-help-business#comments</comments>
		<pubDate>Sun, 01 Feb 2009 12:57:10 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=218</guid>
		<description><![CDATA[Social media appears to be growing up.  The Financial Times ran a special report on Digital Business this week with a lead headline that said it all, “Business starts to take Web 2.0 tools seriously”.  Jessica Twentyman’s article highlighted how, “far from being frivolous distractions, social networking tools can help streamline processes”.
Certainly social media has [...]]]></description>
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		<title>Digital Britain &#8211; Part 2</title>
		<link>http://www.twofourseven.co.uk/blog/digital-britain-part-2</link>
		<comments>http://www.twofourseven.co.uk/blog/digital-britain-part-2#comments</comments>
		<pubDate>Fri, 30 Jan 2009 17:31:00 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[creative]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=213</guid>
		<description><![CDATA[The Government yesterday released its interim Digital Britain report.  No surprises on the content of the Green Paper– broadband for all, improving how television content is distributed online and cracking down on illegal file sharing.
The disappointing aspect about the interim report is that for a fast changing industry its recommendations are already outdated, so working [...]]]></description>
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		<title>Digital Britain</title>
		<link>http://www.twofourseven.co.uk/blog/digital-britain</link>
		<comments>http://www.twofourseven.co.uk/blog/digital-britain#comments</comments>
		<pubDate>Mon, 26 Jan 2009 17:44:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[government]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[regulation]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=198</guid>
		<description><![CDATA[The Department of Culture, Media and Sport (DCMS) has decided to keep us waiting for their interim ‘Digital Britain’ report which was due out today, 26 January 2009.  A spokesperson confirmed that it’s been delayed until the end of the month, which to us is the end of the week.
Anyhow, the long awaited report, which [...]]]></description>
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