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	<title>twofourseven public relations &#187; marketing</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>ASA #fail to understand social media</title>
		<link>http://www.twofourseven.co.uk/blog/asa-fail-to-understand-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/asa-fail-to-understand-social-media#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:04:00 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=630</guid>
		<description><![CDATA[The Adverting Standards Authority (ASA) siloed approach to regulating social media highlights this regulatory body’s lack of understanding of real-time communication channels. On 1st September the ASA announced that the Committee of Advertising Practice (CAP) had empowered it to police ‘marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection [...]]]></description>
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		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[finance]]></category>
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		<category><![CDATA[pc]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings. Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print [...]]]></description>
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		<title>Social Media And The Consumer</title>
		<link>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer</link>
		<comments>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:30:09 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=326</guid>
		<description><![CDATA[“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right. A lot has been said about social media and how it is the saviour of all things marketing [...]]]></description>
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		<title>Media140 and brands</title>
		<link>http://www.twofourseven.co.uk/blog/media140-and-brands</link>
		<comments>http://www.twofourseven.co.uk/blog/media140-and-brands#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:06:03 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=323</guid>
		<description><![CDATA[Social media is about the now, about the networking and the conversations positive or negative that we have with people who share our work and interests. And for consumers that is power. Consumers can now complain and find people who share their grievances with specific companies, brands or products. Think about this, ‘positive news stories [...]]]></description>
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		<title>How not to sign up a brand ambassador</title>
		<link>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador</link>
		<comments>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador#comments</comments>
		<pubDate>Wed, 25 Mar 2009 16:52:06 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[ambassador]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=289</guid>
		<description><![CDATA[Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador.  An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007. So why appoint a self-confessed [former] gambling addict as the face of a bookies?  [...]]]></description>
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