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	<title>twofourseven public relations &#187; #o2fail</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Reward your customers and save your reputation, the O2 way</title>
		<link>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way</link>
		<comments>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way#comments</comments>
		<pubDate>Wed, 10 Jun 2009 06:39:45 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[consumer]]></category>
		<category><![CDATA[media]]></category>
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		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[#o2fail]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[telecomms]]></category>

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		<description><![CDATA[Britain is a country with little focus on customer care.  In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought.  Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best [...]]]></description>
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