Style Spotter

It’s been a busy time for Fashion PRs.  With London Fashion Week coming to an end tomorrow we have been entertained with the latest designs from established and up and coming fashion-makers.

There might be only two shows a year in London, the current autumn/winter collection and the spring/summer shows, but fashion PRs are busy building and spreading the thoughts from designers.  Six months in between shows gives little time to change what people are wearing, but that’s how long it takes.

Speaking to a number of PRs at London Fashion Show you notice how London is better at getting the public to take the thoughts of their clients and adapt them.  Fashion in London, I am told, is open.  With the help of the media and entertainment industries – showbiz, music, film – PRs are able to spread the styles to the masses.

Take the Oscars ceremony yesterday with Slumdog Millionaire’s Dev Patel proudly and openly telling us that he is wearing a very British Burberry suit.  Labels like these are of course aspirational, they, like their shows shape our wants.  The New Generation designers are the ones that shape what we wear – this year there was a lot of colour, with a lot of contrast.  The best of the 80s some might say.

Individual look

Fashion PRs are busy, getting their designs out there, accepted.

Tomorrow, we have the menswear collection, something I am personally looking forward to.

In the meantime London’s streets will be filled with spotters, looking and judging our dress sense.

I love London Fashion Week, but would like to take a peak behind the scenes.  I am sure that it would be more fun than a front row seat!

You just can’t stop wondering how Apple keep picking the best, catchiest tunes for their ads – let it be for their Macs, iPods or iPhones.  The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in love with Apple.  And let’s be honest, Apple’s ads look so much better than Gates’ Microsoft feeble endeavours, which look like a b-rate in-house corporate video-hug.

But how does Apple chose the music?  Well, Appleinsider is reporting that it is Steve Jobs himself who picks the tunes.

It appears that The Asteroids Galaxy Tour’s US promoter Synch got in-touch with Apple and ended up having a sit down meeting with Jobs.  During the course of the meeting Synch played some of the bands tracks hoping for some support.  Jobs surprised Synch by choosing the bands ‘Around the Bend’ track for the current iPod Touch campaign, a track that hadn’t been pencilled as a single.  Jobs though had made-up his mind!

Apple took the track and edited it to fit the visuals for the commercial.  The band weren’t that impressed, but I am sure weren’t in a position to complain as they got coverage, which was great given that the Danish band were touring the US when the ad came out.  And you know, thanks to the ad I went to, er, amazon.co.uk to buy the the EP.  Yes, Amazon over iTunes because it is cheaper and the downloads are higher-quality.  Though rumour has it that Apple will be removing, if it hasn’t already, DRM from music it sels from the Sony, Universal and Warner stables.

So there, the power of Jobs on the music industry.  His tastes make us all listen!

And here’s the ad from Apple: