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	<title>twofourseven public relations &#187; reputation</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>Gordon Brown&#8217;s &#8220;bigoted woman&#8221; election gaffe</title>
		<link>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe</link>
		<comments>http://www.twofourseven.co.uk/blog/gordon-browns-bigoted-woman-election-gaffe#comments</comments>
		<pubDate>Wed, 28 Apr 2010 13:30:51 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ge2010]]></category>
		<category><![CDATA[#leadersdebate]]></category>
		<category><![CDATA[#ukelection]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[gordon brown]]></category>
		<category><![CDATA[government affairs]]></category>
		<category><![CDATA[labour]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[prime minister]]></category>
		<category><![CDATA[public affairs]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=541</guid>
		<description><![CDATA[Last week Prime Minister Gordon Brown said about the election during the #leadersdebate that, “if it was all about style and PR, count me out.”  The fact is that after his walkabout meeting with Rochdale pensioner Gillian Duffy it is PR, or lack of it, that highlights that he is stumbling along the election stump.
The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#newsrw]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>The Changing Business Culture &#8211; Reacting To Consumers And Social Media</title>
		<link>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:59:07 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[eurostar]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=439</guid>
		<description><![CDATA[It has been an interesting year for public relations.  The recession has affected how businesses communicate.  Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era.  And it has taken no [...]]]></description>
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		<title>Journalists And Social Media: What PRs Should Know</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:35:43 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=337</guid>
		<description><![CDATA[This evening I have the pleasure of hosting a CIPR Greater London Group event on journalism and social media at Hill &#38; Knowlton.  As speakers we have Nic Newman, the BBC’s Future Media &#38; Technology Controller, Journalism and Digital Distribution, and Journalism.co.uk Editor Laura Oliver.
Journalism has been changing for a number of years, with many [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Media140 and brands</title>
		<link>http://www.twofourseven.co.uk/blog/media140-and-brands</link>
		<comments>http://www.twofourseven.co.uk/blog/media140-and-brands#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:06:03 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=323</guid>
		<description><![CDATA[


Social media is about the now, about the networking and the conversations positive or negative that we have with people who share our work and interests. And for consumers that is power. Consumers can now complain and find people who share their grievances with specific companies, brands or products.
Think about this, ‘positive news stories are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reward your customers and save your reputation, the O2 way</title>
		<link>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way</link>
		<comments>http://www.twofourseven.co.uk/blog/reward-your-customers-and-save-your-reputation-the-o2-way#comments</comments>
		<pubDate>Wed, 10 Jun 2009 06:39:45 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[#o2fail]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[telecomms]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=297</guid>
		<description><![CDATA[Britain is a country with little focus on customer care.  In fact for many UK businesses rewarding customers for their spend and loyalty appears to be an after thought.  Rarely do companies invest in their customers so to get them to do the ‘word-of-mouth’ sale on their behalf, which as we know is the best [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How not to sign up a brand ambassador</title>
		<link>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador</link>
		<comments>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador#comments</comments>
		<pubDate>Wed, 25 Mar 2009 16:52:06 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[ambassador]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=289</guid>
		<description><![CDATA[Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador.  An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007.
So why appoint a self-confessed [former] gambling addict as the face of a bookies?  Surely [...]]]></description>
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