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	<title>twofourseven public relations &#187; social media</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>The CIPR&#8217;s Social Summer</title>
		<link>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer</link>
		<comments>http://www.twofourseven.co.uk/blog/the-ciprs-social-summer#comments</comments>
		<pubDate>Fri, 04 Jun 2010 18:08:40 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[newsrooms]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=554</guid>
		<description><![CDATA[Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer.
Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Consumer media spend down, but news consumption up</title>
		<link>http://www.twofourseven.co.uk/blog/consumer-media-spend-down-but-news-consumption-up</link>
		<comments>http://www.twofourseven.co.uk/blog/consumer-media-spend-down-but-news-consumption-up#comments</comments>
		<pubDate>Wed, 21 Apr 2010 17:07:51 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[kpmg]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=518</guid>
		<description><![CDATA[KPMG reports that that consumers are &#8220;spending less on traditional and digital media than six months ago, but consuming more.&#8221;
The six-monthly KPMG Media and Entertainment Barometer released yesterday shows that average spend per UK consumer on traditional media fell from &#8220;from £9.19 in September 2009 to £7.46 in March 2010 and spend on digital media [...]]]></description>
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		<title>CIPR set up social media advisory board #ciprsm</title>
		<link>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board</link>
		<comments>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:13:47 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#ciprsm]]></category>
		<category><![CDATA[cipr]]></category>
		<category><![CDATA[communications]]></category>
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		<category><![CDATA[journalism]]></category>
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		<category><![CDATA[online]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[web3.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=510</guid>
		<description><![CDATA[The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.”
Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Technology and the rise of &#8216;real-time public relations&#8217;</title>
		<link>http://www.twofourseven.co.uk/blog/technology-and-the-rise-of-real-time-public-relations</link>
		<comments>http://www.twofourseven.co.uk/blog/technology-and-the-rise-of-real-time-public-relations#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:33:44 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[conversation]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=503</guid>
		<description><![CDATA[Last week Google decided to launch a salvo against the news industry by attacking plans by some outlets to introduce paywalls.
Armed with an array of statistics Google’s Chief Economist Hal Varian highlighted how “newspapers have never made much money from news” and that they could “save a lot of money if the primary access to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Financial Times Digital Media and Broadcast Conference &#8211; A Changing Landscape</title>
		<link>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape</link>
		<comments>http://www.twofourseven.co.uk/blog/financial-times-digital-media-and-broadcast-conference-a-changing-landscape#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:50:11 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
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		<category><![CDATA[news]]></category>
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		<category><![CDATA[business]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=494</guid>
		<description><![CDATA[Senior media and communications executives met in London this week for the 2010 FT Digital Media and Broadcast conference (#ftmedia10).  At the heart of the debate were the questions of how the sectors were emerging from the global recession and the impact of online and social media on the creative industry and its revenues.
WPP Group [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
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		<category><![CDATA[pr]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#newsrw]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[communication]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>BBC, journalism and social media</title>
		<link>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media#comments</comments>
		<pubDate>Mon, 11 Jan 2010 14:17:23 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[journalism]]></category>
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		<category><![CDATA[app]]></category>
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		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=459</guid>
		<description><![CDATA[The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer.  Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news.  The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Changing Business Culture &#8211; Reacting To Consumers And Social Media</title>
		<link>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media</link>
		<comments>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:59:07 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer]]></category>
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		<category><![CDATA[eurostar]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[public relations]]></category>
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		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=439</guid>
		<description><![CDATA[It has been an interesting year for public relations.  The recession has affected how businesses communicate.  Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era.  And it has taken no [...]]]></description>
		<wfw:commentRss>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>News and publishing companies, redesigning their business?</title>
		<link>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business</link>
		<comments>http://www.twofourseven.co.uk/blog/news-and-publishing-companies-redesigning-their-business#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:37:21 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[pc]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablet]]></category>
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		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=388</guid>
		<description><![CDATA[A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.

Condé Nast recently showed off a concept video of Wired’s supposed iTablet application at Wired’s New York store.  The video shows Wired magazine as an interactive title that’s updated with not just print but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#039;Journalists And Social Media: What PRs Should Know&#039; event overview</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview#comments</comments>
		<pubDate>Sat, 28 Nov 2009 16:23:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[the daily telegraph]]></category>
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		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=345</guid>
		<description><![CDATA[Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.”  People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for [...]]]></description>
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