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	<title>twofourseven public relations &#187; sport</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>How not to sign up a brand ambassador</title>
		<link>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador</link>
		<comments>http://www.twofourseven.co.uk/blog/how-not-to-sign-up-a-brand-ambassador#comments</comments>
		<pubDate>Wed, 25 Mar 2009 16:52:06 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[ambassador]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[gambling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reputation]]></category>
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		<description><![CDATA[Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador.  An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007. So why appoint a self-confessed [former] gambling addict as the face of a bookies?  [...]]]></description>
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