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	<title>Julio Romo &#124; PR, Communications Consultancy and Digital Strategy &#187; terminal 5</title>
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	<description>Hello. I&#039;m Julio Romo. I&#039;m a London-based independent PR, communications consultant and digital strategist. I am also a freelance journalist and trainer, providing insight and consultancy on how to secure better engagement through the changing media and digital landscape.</description>
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		<title>Don&#039;t you know who I am?!</title>
		<link>http://www.twofourseven.co.uk/blog/dont-you-know-who-i-am</link>
		<comments>http://www.twofourseven.co.uk/blog/dont-you-know-who-i-am#comments</comments>
		<pubDate>Fri, 04 Apr 2008 10:49:36 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[heathrow]]></category>
		<category><![CDATA[kate moss]]></category>
		<category><![CDATA[naomi campbell]]></category>
		<category><![CDATA[terminal 5]]></category>

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		<description><![CDATA[Terminal 5 respects no-one as Kate Moss and la Campell experience the hell of Heathrow. Yet while Naomi managed to get herself arrested, again &#8211; it&#8217;s amazing how T5 can set you off, Kate Moss and stylist James Brown took the 2-hour delay in their stride and relaxed before jetting off to Los Angeles.  Great [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.twofourseven.co.uk%2Fblog%2Fdont-you-know-who-i-am"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.twofourseven.co.uk%2Fblog%2Fdont-you-know-who-i-am&amp;style=normal&amp;service=bit.ly&amp;service_api=R_0f23f19e17c647d5c4ca2a82a3721c91&amp;hashtags=celebrity,communications,heathrow,kate+moss,naomi+campbell,pr,terminal+5&amp;b=2" height="61" width="50" /><br />
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<p class="MsoNormal" style="text-align: left"><img class="alignleft size-medium wp-image-14" title="Guilty ... of stealing T5 headlines!" src="http://www.twofourseven.co.uk/wp-content/uploads/2008/04/campbell.jpg" alt="" width="215" height="300" />Terminal 5 respects no-one as Kate Moss and la Campell experience the hell of Heathrow.</p>
<p class="MsoNormal">
<p class="MsoNormal" style="text-align: left">Yet while Naomi managed to get herself arrested, again &#8211; it&#8217;s amazing how T5 can set you off, Kate Moss and stylist James Brown took the 2-hour delay in their stride and relaxed before jetting off to Los Angeles.  Great crisis consumer PR for the Heathrow team, when they thought they had it all covered.  Whatever next?!</p>
<p class="MsoNormal" style="text-align: left">In the meantime BA and BAA are continuing to waste more time in pointing the finger at each other, with nobody backing down in their battle of wills as to who is ultimately responsible for the shambles of this new hyper-inflated-of a mess terminal.<span> </span>Making London and the so-called world’s favourite airline a joke.</p>
<p class="MsoNormal">
<p class="MsoNormal" style="text-align: left">The sooner they learn than when you have a problem you fix it before pointing the finger, the faster we’ll all feel like Very Important Passengers.</p>
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		<title>Heathrow Terminal 5, unlucky for some</title>
		<link>http://www.twofourseven.co.uk/blog/heathrow-terminal-5-unlucky-for-some</link>
		<comments>http://www.twofourseven.co.uk/blog/heathrow-terminal-5-unlucky-for-some#comments</comments>
		<pubDate>Fri, 28 Mar 2008 15:12:20 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[carla bruni]]></category>
		<category><![CDATA[heathrow]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[sarkozy]]></category>
		<category><![CDATA[terminal 5]]></category>

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		<description><![CDATA[You really couldn&#8217;t make it up, Sarkozy and Bruni’s final day in London get&#8217;stopped in the news by the, er, shambolic opening of BAA&#8217;s pride and joy, the 20 years plus in the making, Terminal 5. The PR in the lead-up to the opening had been fantastic. Plenty of information of on how ethical it was, how much [...]]]></description>
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<p style="text-align: center;"><img class="alignleft size-full wp-image-70" title="bat5" src="http://www.twofourseven.co.uk/wp-content/uploads/2008/09/bat5.jpg" alt="" width="416" height="300" /></p>
<p class="MsoNormal">You really couldn&#8217;t make it up, <a title="More Anglo-French teamwork makes entente formidable" href="http://www.guardian.co.uk/politics/2008/mar/28/foreignpolicy.gordonbrown" target="_blank">Sarkozy and Bruni’s final </a><a title="More Anglo-French teamwork makes entente formidable" href="http://www.guardian.co.uk/politics/2008/mar/28/foreignpolicy.gordonbrown" target="_blank">day in London</a> get&#8217;stopped in the news by the, er, shambolic opening of <a title="BAA" href="http://www.baa.com/" target="_blank">BAA&#8217;s</a> pride and joy, the 20 years plus in the making, <a title="BAA Heathrow Terminal 5" href="http://www.heathrowairport.com/portal/site/heathrow/menuitem.ca310ea98835fdc9e5b12871120103a0/" target="_blank">Terminal 5</a>.<span id="more-396"></span></p>
<p>The PR in the lead-up to the opening had been fantastic.<span> </span>Plenty of information of on how ethical it was, how much space was available, how easy it was to access, the benefits to London, the this, the that, the everything.<span> </span>It was good.</p>
<p class="MsoNormal">But then, suddenly when it came to opening the terminal to the traveling public the wheels came off, using a softer analogy.<span> </span>Such a disaster it was that national UK broadcast media led on the story last night.<span> </span>And today, the nationals did the same.<span> </span>Really a deserved case of kicking somebody when they are down.</p>
<p class="MsoNormal">To be fair, you just can’t control such problems as the baggage handling system breaking down, staff not knowing what to do and being confused, aircraft taxing to the wrong gate.<span> </span>Oh, wait, you can.<span> </span>Because you just don’t open a terminal until everybody and everything has been tested.<span> </span>So for <a title="BAA" href="http://www.baa.com">BAA</a> to say that the fiasco was down to the technology and the workers, well, it’s just incompetent.</p>
<p class="MsoNormal">The communications team did what anybody would do in the lead up to such an event.<span> </span>They warned passengers that there might be “teething problem.”</p>
<p class="MsoNormal">But what happened on the opening day of Heathrow <a title="BAA Heathrow Terminal 5" href="http://www.heathrowairport.com/portal/site/heathrow/menuitem.ca310ea98835fdc9e5b12871120103a0/" target="_blank">Terminal 5</a> was anything but.<span> </span>And to compound the disaster, rather than being customer friendly, <a title="BAA" href="http://www.baa.com">BAA</a> showed passengers how they have a total disregard for them.<span> </span>They should have taken the hit and paid for alternative transport, accommodation, etc.</p>
<p class="MsoNormal">You might plan for this, but, in this case the worst-case scenario is just a nightmare, and one that we can read about in The Times and elsewhere.</p>
<p class="MsoNormal"><a title="BAA" href="http://www.baa.com">BAA</a> have severally embarrassed London.<span> </span>Do we think that they’ll sort the problems that they’ve created before the 2012 Olympics?<span> </span>With <a title="BAA" href="http://www.baa.com">BAA</a>, you just don’t know.</p>
<p class="MsoNormal">You really couldn&#8217;t make it up, <span class="Apple-style-span" style="color: #0000ff;"><a title="More Anglo-French teamwork makes entente formidable" href="http://www.guardian.co.uk/politics/2008/mar/28/foreignpolicy.gordonbrown" target="_blank"><span class="Apple-style-span" style="color: #0000ff;">Sarkozy and Bruni’s final d</span></a><span class="Apple-style-span" style="color: #000000;"><span class="Apple-style-span" style="color: #0000ff;"><a title="Same old Heathrow" href="http://www.twofourseven.co.uk/wp-content/uploads/2008/03/bat5.jpg"></a></span><a title="More Anglo-French teamwork makes entente formidable" href="http://www.guardian.co.uk/politics/2008/mar/28/foreignpolicy.gordonbrown" target="_blank"><span class="Apple-style-span" style="color: #0000ff;">ay in London</span></a> get&#8217;stopped in the news by the, er, shambolic opening of <a title="BAA" href="http://www.baa.com/" target="_blank"><span class="Apple-style-span" style="color: #0000ff;">BAA&#8217;s</span></a> pride and joy, the 20 years plus in the making, <a title="BAA Heathrow Terminal 5" href="http://www.heathrowairport.com/portal/site/heathrow/menuitem.ca310ea98835fdc9e5b12871120103a0/" target="_blank"><span class="Apple-style-span" style="color: #0000ff;">Terminal 5</span></a>.</span></span></p>
<p class="MsoNormal">The PR in the lead-up to the opening had been fantastic.<span> </span>Plenty of information of on how ethical it was, how much space was available, how easy it was to access, the benefits to London, the this, the that, the everything.<span> </span>It was good.</p>
<p class="MsoNormal">But then, suddenly when it came to opening the terminal to the traveling public the wheels came off, using a softer analogy.<span> </span>Such a disaster it was that national UK broadcast media led on the story last night.<span> </span>And today, the nationals did the same.<span> </span>Really a deserved case of kicking somebody when they are down.</p>
<p class="MsoNormal"><span style="font-family: Georgia;">To be fair, you just can’t control such problems as the baggage handling system breaking down, staff not knowing what to do and being confused, aircraft taxing to the wrong gate.<span> </span>Oh, wait, you can.<span> </span>Because you just don’t open a terminal until everybody and everything has been tested.<span> </span>So for <a title="BAA" href="http://www.baa.com"><span class="Apple-style-span" style="color: #0000ff;">BAA</span></a> to say that the fiasco was down to the technology and the workers, well, it’s just incompetent. </span></p>
<p class="MsoNormal"><span style="font-family: Georgia;">The communications team did what anybody would do in the lead up to such an event.<span> </span>They warned passengers that there might be “teething problem.” </span></p>
<p class="MsoNormal"><span style="font-family: Georgia;">But what happened on the opening day of Heathrow <a title="BAA Heathrow Terminal 5" href="http://www.heathrowairport.com/portal/site/heathrow/menuitem.ca310ea98835fdc9e5b12871120103a0/" target="_blank"><span class="Apple-style-span" style="color: #0000ff;">Terminal 5</span></a> was anything but.<span> </span>And to compound the disaster, rather than being customer friendly, <a title="BAA" href="http://www.baa.com"><span class="Apple-style-span" style="color: #0000ff;">BAA</span></a> showed passengers how they have a total disregard for them.<span> </span>They should have taken the hit and paid for alternative transport, accommodation, etc. </span></p>
<p class="MsoNormal"><span style="font-family: Georgia;">You might plan for this, but, in this case the worst-case scenario is just a nightmare, and one that we can read about in The Times and elsewhere. </span></p>
<p class="MsoNormal"><span style="font-family: Georgia;"><a title="BAA" href="http://www.baa.com"><span class="Apple-style-span" style="color: #0000ff;">BAA</span></a> have severally embarrassed London.<span> </span>Do we think that they’ll sort the problems that they’ve created before the 2012 Olympics?<span> </span>With <a title="BAA" href="http://www.baa.com"><span class="Apple-style-span" style="color: #0000ff;">BAA</span></a>, you just don’t know.</span></p>
<p><!--EndFragment--></p>
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