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	<title>twofourseven public relations &#187; ugc</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>CIPR set up social media advisory board #ciprsm</title>
		<link>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board</link>
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		<pubDate>Thu, 15 Apr 2010 17:13:47 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<description><![CDATA[The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.”
Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media [...]]]></description>
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		<title>BBC, journalism and social media</title>
		<link>http://www.twofourseven.co.uk/blog/bbc-journalism-and-social-media</link>
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		<pubDate>Mon, 11 Jan 2010 14:17:23 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<description><![CDATA[The BBC’s User-Generated-Content (UGC) unit will be celebrating its fifth birthday this summer.  Since it was set up in 2005, the unit has quietly been transforming how the BBC gathers and reports news.  The unit is now a hub of 23 journalists that sift through stories, pictures and videos sent in by people who either [...]]]></description>
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		<title>The Changing Business Culture &#8211; Reacting To Consumers And Social Media</title>
		<link>http://www.twofourseven.co.uk/blog/the-changing-business-culture-reacting-to-consumers-and-social-media</link>
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		<pubDate>Wed, 23 Dec 2009 14:59:07 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<description><![CDATA[It has been an interesting year for public relations.  The recession has affected how businesses communicate.  Reputation and issues management have been the watchwords as companies throughout the world battled to safeguard their image and reputation during what could be described as the first major downturn in this globalised era.  And it has taken no [...]]]></description>
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