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	<title>twofourseven public relations &#187; web2.0</title>
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	<link>http://www.twofourseven.co.uk</link>
	<description>Hello. I&#039;m Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels.</description>
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		<title>CIPR set up social media advisory board #ciprsm</title>
		<link>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board</link>
		<comments>http://www.twofourseven.co.uk/blog/cipr-sets-up-social-media-advisory-board#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:13:47 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=510</guid>
		<description><![CDATA[The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.”
Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media [...]]]></description>
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		<title>#newsrw: how is journalism developing?</title>
		<link>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing</link>
		<comments>http://www.twofourseven.co.uk/blog/newsrw-how-is-journalism-developing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:06:59 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/?p=468</guid>
		<description><![CDATA[We all know how the downturn in advertising spend has affected the press and publishing industries.  Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture.  In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry.  But how wrong they appeared [...]]]></description>
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		<title>&#039;Journalists And Social Media: What PRs Should Know&#039; event overview</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know-event-overview#comments</comments>
		<pubDate>Sat, 28 Nov 2009 16:23:56 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=345</guid>
		<description><![CDATA[Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.”  People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for [...]]]></description>
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		<title>Journalists And Social Media: What PRs Should Know</title>
		<link>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know</link>
		<comments>http://www.twofourseven.co.uk/blog/journalists-and-social-media-what-prs-should-know#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:35:43 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
				<category><![CDATA[comment]]></category>
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		<guid isPermaLink="false">http://www.twofourseven.co.uk/blog/?p=337</guid>
		<description><![CDATA[This evening I have the pleasure of hosting a CIPR Greater London Group event on journalism and social media at Hill &#38; Knowlton.  As speakers we have Nic Newman, the BBC’s Future Media &#38; Technology Controller, Journalism and Digital Distribution, and Journalism.co.uk Editor Laura Oliver.
Journalism has been changing for a number of years, with many [...]]]></description>
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		<title>Social Media And The Consumer</title>
		<link>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer</link>
		<comments>http://www.twofourseven.co.uk/blog/social-media-and-the-consumer#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:30:09 +0000</pubDate>
		<dc:creator>Julio Romo</dc:creator>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[communications]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media140]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

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		<description><![CDATA[
“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right.
A lot has been said about social media and how it is the saviour of all things marketing and [...]]]></description>
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