Style Spotter
Style Spotter

It’s been a busy time for Fashion PRs.  With London Fashion Week coming to an end tomorrow we have been entertained with the latest designs from established and up and coming fashion-makers.

There might be only two shows a year in London, the current autumn/winter collection and the spring/summer shows, but fashion PRs are busy building and spreading the thoughts from designers.  Six months in between shows gives little time to change what people are wearing, but that’s how long it takes.

Speaking to a number of PRs at London Fashion Show you notice how London is better at getting the public to take the thoughts of their clients and adapt them.  Fashion in London, I am told, is open.  With the help of the media and entertainment industries – showbiz, music, film – PRs are able to spread the styles to the masses.

Take the Oscars ceremony yesterday with Slumdog Millionaire’s Dev Patel proudly and openly telling us that he is wearing a very British Burberry suit.  Labels like these are of course aspirational, they, like their shows shape our wants.  The New Generation designers are the ones that shape what we wear – this year there was a lot of colour, with a lot of contrast.  The best of the 80s some might say.

Individual look
Individual look

Fashion PRs are busy, getting their designs out there, accepted.

Tomorrow, we have the menswear collection, something I am personally looking forward to.

In the meantime London’s streets will be filled with spotters, looking and judging our dress sense.

I love London Fashion Week, but would like to take a peak behind the scenes.  I am sure that it would be more fun than a front row seat!

A fashion soap opera befit of catwalk kings and queens enters its next episode when London Fashion Week starts this Friday and takes over from where New York left.  But these days aren’t just about the catwalk shows, with celebrities’ guests, young talent and great after-party shows.  It’s about the exhibitions, the hype and the machines behind them that are working hard to keep London ahead in the fashion race, especially since New York decided to move the date of their Fall 2009 to nearly coincide with the start of London’s Autumn/Winter presentations.

While New York rakes in the money through media and sponsorship deals London will lead with its collection of cutting-edge British designers that lead by example.  New and established designers such as Meadham Kirchhoff, Chritopher Kane, House of Holland, Paul Smith and Vivienne Westwood will once again lay down the marker with unique shows and styles.  Some at private events, so to befit the economic climate and capture the mood of the people and the media.

While in New York it’s all about the catwalk show, non-conformist London will be free to express itself with minimal and less ostentatious shows.  Understated might be the word, bringing new designs closer to us so that we can adapt it and create our own style.  Who knows, maybe it’ll distract us from all the negative and oh so consuming news.

I’ll be at London Fashion Week bringing you updates on the exhibitions, the style and the PR.  These events are crafted and I’ll be bringing you updates on how London Fashion Week responds to New York.