The UK’s Chartered Institute of Public Relations (@cipr_uk) Social Media Advisory Panel (#ciprsm) has this week announced its objectives for 2013.
During the forthcoming year the panel will focus its effort on updates to its Best Practice and Wikipedia Guidelines, a specification for the skills for the future PR practitioner and guidance on social media and the law. It will also be working on Share This Too (@sharethistoo), a follow-up to Share This – the bestselling book it produced last year.
Set up in April 2010, the panel – which I’ve had the pleasure of being a member of since it was founded three years ago, brought together some of the communications industry’s leading digital and social media thinkers. The aim was to establish best practice and share knowledge with public relations and communications professionals by brining together experts in social who work in a range of disciplines ranging from public and government affairs, to consumer, international and brand development.
Let’s remember that while people today use these channels as a matter of fact, companies, brands and decision-makers are still cautious and suspicious of engaging in online conversations with their publics. It is this misunderstanding that we are committed to challenging.
In 2012, the panel developed industry-leading guidance and events including:
- Social Media Guidance (PDF) – a best practice guide to social media for public relations, downloaded more than 4,500 times in 2012.
- Social Media Measurement Guidance (PDF) – a practical guide to measurement resulting from the panel’s relationship with AMEC, downloaded more than 1,500 times in 2012.
- Social Summer – a series of evening events around the country on various aspects of social media, attended by more than 500 people in 2012.
Today perception and reputation is shaped by people – by how they are connected and how they share their thoughts and opinions.
Brands can no longer rely on ‘push communications’. Social is very public, and is transforming how public and private sectors organisations communicate and engage with consumers and stakeholders.
You can follow members of the panel through this #ciprsm twitter list I have set-up.
This is an exciting time to be in public relations.