Twitter is going to ‘change forever.’ That is according to Pankaj Gupta (LinkedIn), who leads the platform’s Personalization and Recommender Systems group. While he said that the changes would be seen today he shared little information on the changes to Twitter’s search offering, which have been derided by users.

 

As a channel, Twitter’s strength lies in the data that it gathers from people worldwide, ranging from influential political leaders and journalists to the general public. Yet, while it’s deep integration with Apple’s iOS enabled it to grow as a platform it is yet to fully structure it’s database into a diary that allows people to register themselves by not just name, job and location, but subjects of interest.

Only during the last fortnight I have shown clients how to find individuals on Twitter that haven’t declared that they work for specific organisations. Anonymity is good, but authority is only built on the reputations that you have offline. Perhaps this might be a reason why Twitter has separated itself from LinkedIn. With the changes due to be announced soon, what changes would you want to see from Twitter?

UPDATE: Twitter have just announced on their blog the introduction of ‘search autocomplete’ and and ‘People you follow’ search results to twitter.com. In a post by Twitter Software Engineer Frost Li (LinkedIn), Twitter unveiled how after entering the search users will find ‘the the most relevant Tweets, articles, accounts, images and videos for your query.’

 

The move takes the platform in the right direction, enabling users to find content and conversations in real-time.  Auto complete will be available outside the US shortly.

Find out more in their blog post here.