Mayor of London Boris Johnson today welcomed the opening of the London Media Centre (LMC), which will host over 6,200 accredited and non-accredited journalists from 832 media organisations from around the world during this summer’s London 2012 Olympics. The centre will be a home to journalists visiting London to capture the numerous business deals that are likely to be signed during the Olympics.
While journalists covering the sporting events will be based at The International Broadcast Centre within The Olympic Park, non-sporting international reporters and bloggers from 66 countries visiting London during the Olympics will have access to a state of the art media centre in the heart of Westminster.
The Mayor of London, Boris Johnson, said: ‘This will be a summer like no other, presenting an unparalleled opportunity for London to show off its wares to a global audience of billions. An inquisitive army of reporters, camera crews and photographers are migrating to our city to see not only sporting history in the making, but everything that makes a host city tick. From the iconic to the little known, we want these media professionals to be offered an unparalleled experience of the capital and a smorgasbord of great stories. This will ensure that future tourists and businesses get a taste of why London is the best place in the world to visit and invest in for years to come.’
London hopes that this summer’s Olympics will also provide a marathon of deals that will showcase the city as a creative business-friendly destination.
The capital will not just see an influx of journalists from around the world, but of public relations practitioners who will be managing the communications for clients and employers alike during the games.
UK Trade and Investment recently stated that the games could see a boost to UK Plc worth £13bn over the next four years. But this figure might not include the deals that will be sealed during the games and will act as a tonic during the current global business malaise.
With under 20 days left until the opening ceremony, it will be the business pages that will be worth looking through during the #London2012 games.