February 12 2013 01.16 | 01 Comment
Why Social Media Is Important to Brands
Review of Haymarket’s Social Brands conference, with a focus on how social and digital media is changing business and communications.
Storified by Julio Romo· Tue, Feb 12 2013 04:37:13
Social and digital channels are empowering stakeholders. They want to participate with brands and not just consume corporate messaging. People today have the ability to very publicly share their online, let these be positive or negative. These shares are so public that they are changing in real time the perception that audiences have of their brands. Companies can no longer fully control how they are perceived. What they can do though is adapt how they communicate.
What is important though is to make the brands and the content relevant.
Understand that Twitter is an information channel helps define Tom Foremski’s view that ‘Every Company is a Media Company’, a view that I shared at the #SocialBrands conference.