Convergence. This was one of the keywords that came of out of this year’s 2011 Financial Times Digital Media & Broadcast Conference. It’s taking me some time to pen this, but I wanted to share some of the key points that were discussed.
My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
Sign-up to my RSS feed or follow me on Twitter or LinkedIn.
Listen to my podcast on Acast, Apple Podcasts, Google Podcasts or Spotify.
All in events
Convergence. This was one of the keywords that came of out of this year’s 2011 Financial Times Digital Media & Broadcast Conference. It’s taking me some time to pen this, but I wanted to share some of the key points that were discussed.
Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer. Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not so new’ communications channel. Speakers include Philip Sheldrake, who yesterday presented a session on analytics, Andrew Smith, Stuart Bruce, Stephen Waddington, Steve Earl and myself.
Nic Newman summed up the impact that social media is having on journalism when he said that based on volume and time spent on site, “Facebook was six times bigger than CNN.” People today spend more time on social networking sites than on news sites, with industry commentators citing this to highlight the reason for the supposed death of news and quality journalism.
“Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week. And he is right.
However you want to describe it, online and social media is playing an important part in shaping the reputation of brands around the world. It’s been doing so for some time now, certainly a few years. The issue at hand though, the one that New Media Knowledge (NMK) raised at their ‘What happens to online PR?’ event last week was if the Public Relations industry was best suited to lead clients through the ever-changing digital media landscape.
The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry. Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory. But a recent UK Trade and Investment (UKTI) conference in London at the beginning of the month proved otherwise.
Never doubt how Social Media can help develop and drive a brand. To give you an example of its power you need look no further than Spotify, a company that’s taken the online community by storm since it was founded in 2006 and launched in the UK in October 2008. Six months on and at a OpenMusicMedia event in London last week Spotify founder and CEO Daniel Ek confirmed that the company had just days before secured its millionth subscriber, with tens of thousands more joining by the day.
The Government yesterday released its interim Digital Britain report. No surprises on the content of the Green Paper– broadband for all, improving how television content is distributed online and cracking down on illegal file sharing.
Morph will today be celebrating with Champagne after securing what we can only dream off, to appear on the cover of men's magazine Esquire.
The season of merriment and high-jinx is upon us. Lo and behold this Christmas time for the usual mistletoe and wine. And drinks companies at this time of year will be unleashing their campaigns to remind us that drinking and driving don’t mix.