It is sadly nearly four months since Yves-Saint Laurent died. A leading figure in fashion, he led from the front. He worked tirelessly on making everybody look good. Yves himself said that "dressing is a way of life." He was an inspiration to many with his stylish pret-a-porter lines. In fact, before him fashion was only available to the few. Yves was committed to making sure that we could all present ourselves better. Our appearance is shaped by our clothes. We are what we wear. Words in many cases are second to what people see of us. And that is down to designers like Yves. Designers like Yves make words that we PRs play with redundant.
If we look good, we start better, which is why for many PRs dressing up our clients for the media and their benefit is part of our job. As they say, first appearances matter.
In the lead up to the last Paris Fashion Week Yves Saint-Laurent house commissioned the following promo. They wanted atmosphere and style, items so important when presenting a brand like YSL. The video was shot in London and shown behind-the-scenes after their show in Paris earlier this year. It is the kind of promo that presents a brand as it should, without any compromise. Brands like Yves Saint-Laurent understand the value of visuals. They dress us and the promos that we make dress, for many PRs, the companies we work for.
See for yourselves [and I suggest you go big screen!].
[flashvideo filename="video/YSLpl1.flv" /]