Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador. An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007. So why appoint a self-confessed [former] gambling addict as the face of a bookies? Surely appointing Merson is like appointing La Winehouse as the brand ambassador for the Colombian Tourist Board.