All in comment

Writing on the wall?

Julio Romo
comment

Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits. At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.” With that straight to the point statement the landscape for the music industry and other associated creative industries changed.

Changing and charging times for news

Julio Romo
comment

The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival.Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry. Pointing the finger at the BBC, Murdoch described the corporation as a villain that had a “chilling” hold on the UK media landscape.

How not to sign up a brand ambassador

Julio Romo
comment

Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador. An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007. So why appoint a self-confessed [former] gambling addict as the face of a bookies? Surely appointing Merson is like appointing La Winehouse as the brand ambassador for the Colombian Tourist Board.

Lay down that boogie and 'stream' that funky music...

Julio Romo
events, comment

Never doubt how Social Media can help develop and drive a brand. To give you an example of its power you need look no further than Spotify, a company that’s taken the online community by storm since it was founded in 2006 and launched in the UK in October 2008. Six months on and at a OpenMusicMedia event in London last week Spotify founder and CEO Daniel Ek confirmed that the company had just days before secured its millionth subscriber, with tens of thousands more joining by the day.

The wonder of Apple's ads

Julio Romo
comment

You just can't stop wondering how Apple keep picking the best, catchiest tunes for their ads - let it be for their Macs, iPods or iPhones. The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in love with Apple.

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