Julio Romo with Journalism.co.uk Editor Laura Oliver and Former BBC Future Media & Technology Controller for Journalism Nic Newman

So a bit about myself. I am a London-based public relations, communications and social media consultant with over 12 years experience in-house and agency-side working across a range of sectors. I am also a freelance journalist.  I provide support and strategic counsel to ensure effective and integrated communications. Since 2008 I have also provided social media counsel so that clients can make the most of public relations in the changing media landscape.

I have worked and led campaigns for clients ranging from Bacardi Limited, Sony Ericsson and Tatweer to DTC/De Beers, UK Trade & Investment and Creative London’s Degrees of Creativity. Work delivered direct to client or through agencies including Burson-Marsteller,Communique PR and MS&L.

I have experience in strategic and corporate communications, event management, sports sponsorship, media relations and online communications across a range of sectors. I have also developed media relations’ plans and international public relation’s toolkits.

My across the board experience has enabled me to develop seamless integrated campaigns for UK and global clients, which has helped them better engage with audiences through traditional and digital channels.

Communications today is not just about talking to your audience, but about engagement and dialogue, with social media shaping how brands are developed and managed.

Outside work I am the Chair of the Chartered Institute of Public Relations Greater London Group (CIPR GLG). The group focuses on reaching out to public relations and communications professionals in London and provide whatever support is required. The GLG organises monthly events for its members – from meet-the-media to insight into journalism, law and social media.

I am also a member of the CIPR’s social media advisory board.  You can follow developments on the #ciprsm Twitter hashtag.

If you’d like to know more about me then have a look at this July 2006 PR Week feature.

Here are some words from people that I have worked with:

“Julio was a crucial member of the Burson-Marsteller team working across of a range of global campaigns for international clients. He provided strategic counsel for client projects involving consumer technology brands, a number of global sports sponsorship briefs and corporate responsibility initiatives.”

Sujit Jasani, Senior Consultant at Vero Communications

“Julio gets things done, he is reliable and trustworthy – I would definitely hire him again.”

Miki Lentin, Head of Media Relations at The British Library

“Julio is a thorough going professional, a good all-rounder, personable and who puts a lot of time and effort into his professional association as well as his work with clients. It is a pleasure to know him.”

Michael Bland, MD at Michael Bland Communication Consultancy