Posts Tagged ‘government’

BBC Democracy Live

Tuesday, November 3rd, 2009

The BBC launched its much-anticipated ‘Democracy Live’ online service on Friday. Offering ‘live and video on demand video coverage of the UK’s national political institutions and the European Parliament’, the site brings politics to the public. Giving people insight into government and how our elected representatives and institutions work.

It was two years ago when the corporation’s Director General Mark Thompson gave a speech at Westminster on trust, politics and broadcasting where he outlined his view on how the BBC could help make politics more relevant to every citizen in this country.

At the time Thomson said, “We want to take our coverage of Westminster, the Scottish Parliament, the Welsh Assembly, the Northern Ireland Assembly, the European Parliament, as well as local councils up and down the land and turn them into the most engaging, the most creative multimedia portal for democracy in the world, using BBC Parliament and our other television, networks, radio, the web and mobile. Since then MPs and news outlets have come under more scrutiny than ever before.

In his speech Thompson added, “Direct access to information about your MP or representative: how they vote, what they stand for, how you can contact them. Survival guides and in-depth analysis of current debates and current legislation. Easy ways, for anyone who wants to, to plug into and take part in the debate. And all of it available to every secondary school in the UK as part of a strengthened commitment by BBC Learning to supporting citizenship and modern media literacy.”

I understand that the BBC has invested between £1-£1.5 million on Democracy Live, with the most significant cost being the 11 members of staff focused on the site.

Up and until the launch accessing such information and real-time feeds were available through either the Parliament site or through paid-for services such as those offered by companies such as DeHavilland.

What will make Democracy Live work is the use of speech-to-text recognition software offered by Blinkx. It is understood that Blinkx will the use both the phonetic and text transcripts to create transcripts and meta-tags that can be added to each video.  Blinkx also has a speech to text success rate of over 80 per cent, which is expected to increase as the site and video services beds in.

I also gather that the beta’s of the site that were presented to politicians during conference season were well received.

So, politics through the BBC, scrutiny of politicians and their decision-making though the BBC.

Getting ready for China

Monday, March 23rd, 2009

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The Government recently unveiled an advertising and communications campaign to promote the export opportunities that exist to British industry.  Some might consider the timing to be odd given that the nation is in the middle of the worst recession in living memory.  But a recent UK Trade and Investment (UKTI) conference in London at the beginning of the month proved otherwise.

At UKTI’s ‘Digital Business: India and China’ two day conference which I worked on (Reuters TV news above) small and medium sized technology and communications companies came together to share knowledge on the opportunities that lay in two countries that are bucking the downward global economic trend.

Companies from Britain’s digital, technology, mobile and gaming sectors agreed that while growth in the UK was hard, business opportunities in these two countries gave them hope for the future.

During the second day, which was devoted to China, representatives from China’s Ministry of Industry and Information Technology gave an insight into the help that was available to UK companies thinking of investing in China, a country that is looking to move its economy towards value-adding products and services.

Welcoming The World To Britain

Welcoming The World To Britain

We’ve seen UKTI’s ‘Take It To The World’ campaign message on billboards at stations up and down the country.  And companies like Playfish.com are an example of how Britain can take gaming to the world.

But what has this got to do with PR and communications?  Well, it was wisely pointed out at the conference that China was not just looking to bring expertise to its home country.  Businesses in China are looking to enter the British and European marketplace, thus increasing the need for services such as PR, advertising and the like for them.

And let’s be honest, Britain has usually been concerned about China and it’s new financial muscle.  But with the UK PR industry suffering in the current recession the opportunities that might exist from Chinese companies wishing to expand into Europe might help.

Some of the big agencies, such as Burson-Marsteller already serve and support Chinese companies, such as  online business-to-business trading company Alibaba.com, which last week announced a 39 per cent increase in revenue to over £300 million.

Agencies are getting ready for business from merging markets.  Maybe Brazil will be next.  Not a bad place for a business trip me thinks!

Digital Britain – Part 2

Friday, January 30th, 2009

The Government yesterday released its interim Digital Britain report.  No surprises on the content of the Green Paper– broadband for all, improving how television content is distributed online and cracking down on illegal file sharing.

The disappointing aspect about the interim report is that for a fast changing industry its recommendations are already outdated, so working to get every household on a minimum 2Mbs line by 2012 will be like having a 56Kbs dial-up account today.

The report ignores the fact that bandwidth is already running out in Britain, especially as the BBC’s iPlayer continues to prove that people want to watch television (for live or recorded content) online.  Other broadcasters such as ITV and Channel 4 are readying themselves for the launch of their own content online, a partnership that also includes the BBC.

Recent figures, which I put in my last post on Digital Britain, confirm that shoppers are shunning the high-street for the improved prices that the net offers.

Lord Carter may say that while 2Mbs is the minimum speed that he wants everybody to have, speeds of up to 100Mbs will be available.  Good point, but high speeds will be there at a cost, a substantial cost, which will put consumers and businesses off from these packages.  Not just that, but he leaves the option open for an indirect tax on net users to counter online copyright piracy.

The Government said that it wanted to spend its way out of the current recession by investing in public sector development – new schools, hospitals, etc.  What it should have done through this interim report is commit itself to upgrading Britain’s bandwidth.  Doing this would send a clear signal to business that the internet can be used as a further channel through which it can do business.  It would also enhance the creativity that makes Britain a leader worldwide in the media, communications and creative industries.

I ask the question, now that we know where the Government wants Britain to be in 2012, where will Asia Pacific and the rest of Europe be?

This report wants a lot, but makes no recommendation on how these ‘wants’ should be met.  It offers no strategy and no solution.  It is a typical politcal report with no direction or ambition.  Exactly what you would expect.

Digital Britain

Monday, January 26th, 2009

The Department of Culture, Media and Sport (DCMS) has decided to keep us waiting for their interim ‘Digital Britain’ report which was due out today, 26 January 2009.  A spokesperson confirmed that it’s been delayed until the end of the month, which to us is the end of the week.

Anyhow, the long awaited report, which won’t be finalised until late Spring this year, is expected to outline the Government’s vision for, er, a Digital Britain.  To be specific, it will be looking to regulate the net so that it can be made available to everyone nationwide.  It is expected that the report will also set minimum broadband speeds and impose obligations on telecoms to meet these requirements.  Culture Secretary Andy Burnham said the government was looking at regulating the internet to “even up” the imbalance with television.

Of course all this makes sense.  But there are a number of major obstacles, first of which is investment, or lack of, in new fibre-optic cabling and ensuring that exchanges up and down the country, which are controlled by BT, are upgraded so that broadband speeds can be increased.  Britain is lagging behind not just Asia, but Europe when it comes to speeds, with the UK average just over a year ago – light years in net time being 3Mbs.  This is way behind the 4.8Mbs in Germany, the 7.4Mbs in Sweden, 10Mbs in Japan or between 50 and 100Mbs in South Korea.  Often seen at the gold standard, South Korea is able to achieve this thanks to Government contributions and commitment to building a fibre-optic network.  Now let’s imagine how BT and other service providers such as Virgin Media feel about this?

Government commitment is key.  And while the UK Government has been asking a lot of questions about what Digital Britain should be like, the time is right for it to invest in a tool that will help all kind of businesses reach their customers during these difficult times.

The Christmas of 2008 saw the start of Britain’s first recession since the early 1990’s.  A recession that has made many high street retailers cut prices to ensure survival.  Yet for some stores, like Woolworths, it was too late.  Their time was up.  But while gloom was spreading like a virus down the high-street shoppers turned to the internet and spent over £4.6bn last month, up 14% on 2007.  Online sales accounted for £43.8bn in 2008, 15 per cent of total retail spending.

Consumers are becoming more demanding, especially when there aren’t many pounds in their pockets.  They want quality and competitive pricing, something that the internet allows them find.  Yet businesses with retail operations still appear to not embracing the net as a new channel for sales, which is why Government needs to step in and rid the nation of this digital ignorance.

The Digital Britain report is the perfect opportunities for Government to show it’s committed to helping businesses reach out to consumers.  The internet is another pathway, another pavement.  South Korea, is not just the country with one of the fastest networks, it is also one of the cheapest.  And with the Government’s commitment to spending it’s way out of a recession, investing in the internet would send a signal of it’s commitment to investing in the future.

Charging for the net is outdated.  It’s akin to charging us to walk down to Tesco to buy something.

Having said all this, bureaucracy does have a habit of getting in the way of progress.

about me

Hello. I'm Julio Romo, a London-based PR, communications and social media consultant. I am also a freelance journalist and advise clients across a range of sectors how to get their message across through traditional and digital media channels. 

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