The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.
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How to secure Venture Capital in a Volatile Economy: The Critical Role of Reputation Management
American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.
How to use Zoom for media interviews during the Coronavirus lockdown
As the world struggles with the coronavirus pandemic, many large and small businesses are working hard to stay afloat and keep their staff connected. From a public relations and communications perspective, staying in the conversation is more essential than ever before, which is why tools like Zoom and Microsoft Teams are getting so much use and exposure
Building digital services is complicated, it takes time and money, and the journey to delivery is full of risk.
Getting the service or technology adopted though is all about setting and managing expectations. For too many products though, the communications happens just before the go-live, when public relations and marketing is commissioned. But is this right? Can communications and engagement better support in the managing of risk during the design and development stages? After all, experience isn’t just set by the interaction with a product, expectations are met, or not, by what users are told before the go-live, by the narrative that is set and promoted.
In the start-up community innovation and disruption is funded by Venture Capital money, or at least that is the primary perception that exists. Start-ups that wish to grow aspire to secure funding and the source for investment that everyone talks about is VCs.
Start-ups get a lot of attention. It's a big and busy ecosystem, challenging businesses in many sectors.. Where there's Financial Services there are #FinTech start-ups, where there's Medical and Healthcare there are #MedTech start-ups and in Agriculture or Marketing sector there are #AgTech and #MarTech start-ups.