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I’m an international strategic communications adviser and digital and innovation strategist.

I have over 20 years experience helping public and private sector organisations better understand the influence and impact of digital, data and technology on their services, products and reputations.


Success is not just down to the technology. What matters is having a clear understanding of people - audiences, users and their behaviours.

Based in the UK, I work direct to clients or through consultancies and agencies. I advise companies and organisations in the following sectors, namely government and public sector, financial services, private equity and corporate venture capital, technology, telecommunications, media, marketing and communications, not-for-profit and others.

Between 2016 and 2019 I supported the UK Government’s Department for International Trade’s (DIT) Digital, Data and Technology (DDaT) Directorate. As its Head of Communications and Engagement (as a contractor), a position that I was tased to create for a civil-servant to take over, I supported senior management and product teams with strategic and tactical work, including the development of messaging, engagement communications activity in order to secure service adoption for its various internal and externally facing tools.

Internationally, I have extensive experience of working in markets around the world, including Europe, the Middle East (UAE, Qatar and Oman) and South East Asia (Singapore, Malaysia and Indonesia).

Some of my current and past clients include Unilever, The Council of Europe, the Organisation for Security and Cooperation in Europe (OSCE), DTC/DeBeers, Intel Capital, FinTech Worldwide, Abu Dhabi Tourism & Culture Authority, Etihad Airways, Saudi Arabia Ministry of Health, Zanerva, ASTRO Holdings, Bank Negara Malaysia (National Bank of Malaysia), Telekom Malaysia, BP Indonesia, Monsanto, Adama and others.

Outside of work I have been a board member of the UK's Chartered Institute of Public Relations (CIPR) and one of the founding members of it's social media advisory panel (CIPRSM). I have delivered guest lectures around the world, including in Dubai, Singapore and Johannesburg, as well as the University of Cambridge 's Judge Business School, University of the Arts London College of Communications, Google, Global Corporate Venturing conference.

Get in touch if you have any questions!