Following on from the CIPR’s acclaimed Digital Impact conference last month the institute will be hosting a series of social media meetings this summer. Entitled The CIPR’s Social Summer events will take place every Thursday until the end of August and will bring together leading PR and social media professionals to discuss and debate this ‘not so new’ communications channel. Speakers include Philip Sheldrake, who yesterday presented a session on analytics, Andrew Smith, Stuart Bruce, Stephen Waddington, Steve Earl and myself.
The events will be held at the institute's London head-office with sessions ranging from social media analytics and the rise of mobile networking to insight and tips on how to get ahead in social. I will be hosting an after-work session on how social media is used in the newsroom and broadcast television.
The fact of the matter is that while social media has affected how we do public relations – forcing many of us into real-time reaction and into a culture of conversation and dialogue, newsrooms and television programmers have had to adapt to ensure that their own industries survive the change in the balance of power between providers and consumers of news and content.
But how does the communications industry adapt? What does we need to learn from sectors that for so long we’ve work with? How do we work together to make sure that the people that we wish to speak with engage with us? These and so many more questions will be debated during my session on 15th July.
To find out more about this and other CIPR social summer sessions visit the wiki and sign-up soon. Tickets for each session are only £10 on the door, to cover the cost of beer and a seat!
Below is my presentation that I gave at the Digital Impact conference and which I'll be expanding from in July.
So this summer, remember, PR is getting social!