All tagged media

Comments by Sky Sports presenter Richard Keys and pundit Andy Gray about assistant referee Sian Massey and West Ham Deputy Chairwoman Karen Brady this weekend highlight the problem that football in the UK has. Their off-air sexist remarks highlight outdated and out of touch views in the The Premier League, Championship and lower divisions. Dealing with them, will help give UK football a much needed rebrand.

The Chartered Institute of Public Relation’s announced today that it has brought together some of the UK’s most eminent social media thinkers “to provide input into the Institute’s policy guidance, education and training.” Led by CIPR Board Member and Stainforth MD Rob Brown the advisory board is charged with looking at the impact of social media on “online reputation developments, convergence in marketing communications and best practice social media measurement.”

We all know how the downturn in advertising spend has affected the press and publishing industries. Newsrooms appear to have been decimated as publishers across all sectors laid journalists out to pasture. In far too much haste commentators wasted no time in penning the obligatory obituary for their own industry. But how wrong they appeared to have been. If there was one thing that came from last week’s news:rewired conference at London’s City University it was that journalism is rediscovering itself and using technology and it’s audience to do an even better job.

The BBC launched its much-anticipated ‘Democracy Live’ online service on Friday. Offering ‘live and video on demand video coverage of the UK’s national political institutions and the European Parliament’, the site brings politics to the public. Giving people insight into government and how our elected representatives and institutions work.

Remember when iTunes was released way back in January 2001? Really, do you remember? At it’s launch Steve Jobs was confident. He knew what he was giving us and how it might transform our music listening and buying habits. At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.” With that straight to the point statement the landscape for the music industry and other associated creative industries changed.

The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival.Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry. Pointing the finger at the BBC, Murdoch described the corporation as a villain that had a “chilling” hold on the UK media landscape.

However you want to describe it, online and social media is playing an important part in shaping the reputation of brands around the world. It’s been doing so for some time now, certainly a few years. The issue at hand though, the one that New Media Knowledge (NMK) raised at their ‘What happens to online PR?’ event last week was if the Public Relations industry was best suited to lead clients through the ever-changing digital media landscape.