Sorrell Is Wrong: Reputation Matters More Than Reach
Sir Martin Sorrell is wrong. Reputation is not built through volume and reach — it is built through trust, judgement and behaviour over time. The argument that leadership communications needs.
The digital, social and content trends for 2017
We are at the beginning of a new year and after the past year the work is starting 2017 with a sense of trepidation.
That said, where there are challenges for some, there are opportunities for others.