All tagged business

Sorrell Is Wrong: Reputation Matters More Than Reach

Sir Martin Sorrell is wrong to claim PR is dead. His view reduces communications to volume and reach. That logic belongs to advertising, not leadership. Reputation is built privately as much as publicly, through trust, judgement and behaviour over time. Flooding the internet creates noise, not credibility.

Why 'Nation by Design' Is Singapore's Blueprint for Success

Singapore's "Nation by Design" is a masterclass in strategic governance. In this blog I explores how intentional design, from civil service excellence and fiscal agility to human-centered policies and education, have transformed a small island into a global powerhouse. Discover Singapore's blueprint for earned trust, economic dominance, and a future-ready nation.

A Year In: Labour's Communications Challenge and How Business Can Respond

Why is the Labour government’s message not landing? After a year, the agile communications of opposition have been replaced by a cautious civil service and an outdated focus on press, ignoring how public opinion is shaped online. Businesses can become a credible partner by forming coalitions and presenting solution-led proposals that align with national missions, helping the government deliver.

How to Fix Britain’s Broken Culture of Aspiration and Entrepreneurship

Britain has no shortage of talent or ideas, but it lacks a culture that truly values ambition, risk-taking, and entrepreneurial success. While US founders are celebrated, UK entrepreneurs are met with scepticism, short-sighted policy, and a narrative that undermines their contribution. I explore the damaging myths around wealth creation, the perception gap at the heart of UK policymaking, and the steps we must take to reposition entrepreneurship as a national asset, not a problem to manage.

Corporate Diplomacy: The New Global Power Shift

In today’s multipolar world, diplomacy is no longer the sole domain of governments. Multinational corporations are stepping into roles once reserved for diplomats—navigating geopolitical risks, engaging regulators, and shaping public policy. Corporate diplomacy is now essential for business resilience, reputation, and global growth.