AI is transforming consulting, but leaders still need human judgment and expertise. This is why strategists skilled in perception, reputation, and trust are essential to harness AI that builds confidence that drives growth.
All tagged communications
Why Soft Power is Vital In a Multipolar World
What soft power is, how countries use it to shape diplomacy, trade and investment, and why it still matters in a more contested, multipolar world. The Foreign Policy Centre has just released its latest report outlining a way forward for the UK Government to develop soft power.
How Soft Skills Can Power Growth in the Age of AI
As AI transforms work, human skills, trust, empathy, and reputation, are becoming the true growth drivers. Leaders in business, government, and investment must use AI for productivity, not just efficiency, to secure long-term resilience and competitive advantage.
How to Fix Britain’s Broken Culture of Aspiration and Entrepreneurship
Britain has no shortage of talent or ideas, but it lacks a culture that truly values ambition, risk-taking, and entrepreneurial success. While US founders are celebrated, UK entrepreneurs are met with scepticism, short-sighted policy, and a narrative that undermines their contribution. I explore the damaging myths around wealth creation, the perception gap at the heart of UK policymaking, and the steps we must take to reposition entrepreneurship as a national asset, not a problem to manage.
How the EU Will Drive Growth Through Corporate Venturing
Europe’s deep-tech ambitions depend on more than just research and capital, they hinge on trust, strategic collaboration, and clear communication. The European Innovation Council’s latest Corporate Startup Collaboration report shows how the EU is working to unlock growth through corporate venture capital (CVC). But to truly compete with the U.S. and Asia, Europe must go further: aligning incentives, strengthening positioning, and using strategic communications to build confidence and scale impact.
Why CVCs Must Lead with Strategic Communication
Corporate venture capital is more than capital, it’s capability, insight, and strategic advantage. But to scale innovation and deliver returns, CVCs must treat communications as core infrastructure. I attended GCV Symposium in London this week and discussed why strategic comms is critical to trust, growth, and investor value.
How Como 1907's Playbook is Building A Global Brand
Como 1907's Cesc Fabregas and Mirwan Suwarso talked to The Athletic's James Horncastle at SXSW London 2025 on building a global brand from a football club on Lake Como to a luxury brand that can cross borders and is built on Cesc’s, Como’s and Italian values.
Why Economic Diplomacy Is a CEO Power Move
Economic diplomacy is reshaping global business. Leaders who align with national strategies and engage at the intersection of policy and profit are gaining a competitive edge. Here’s how strategic insight drives access, resilience, and long-term growth.
Trust Is Currency: Why Reputation Drives Tech Investment
Reputation is now a key driver of investment decisions across venture capital, corporate venture capital, and family offices. In this blog, we examine how trust influences deal speed, valuation, and risk, and offer practical guidance for founders and investors navigating today’s reputation-first funding landscape.