The Trump administration's 'America First' strategy is creating global instability. This approach could backfire and hinder the US. In this blog post, I'll explore how governments and businesses can navigate this new world of trade and policy. I'll analyze the impact of controversial trade policies and offer strategic advice for international governments, US and multinational corporations, and investors.

Mark Zuckerberg is ending fact-checking and content on Meta’s platforms, aligning his company with the values of the incoming Trump administration. This move increases the reputational risk to US and global companies that want to advertise on Facebook and Instagram. His view of freedom of speech has a price, will it be worth it?

Has the value of celebrity endorsements in politics dropped? Considering how little influence they had in helping Harris of the Democrats win the US Election, the answer is yes. What voters want is relatability and authenticity.

The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.