The Reuters Institute’s new report, Mapping News Creators and Influencers in Social and Video Networks, shows how online creators now shape public opinion. Governments and companies must adapt their reputation strategies to navigate this fast-moving media landscape.

Mark Zuckerberg is ending fact-checking and content on Meta’s platforms, aligning his company with the values of the incoming Trump administration. This move increases the reputational risk to US and global companies that want to advertise on Facebook and Instagram. His view of freedom of speech has a price, will it be worth it?