How is AI reshaping communications, trust, and public engagement? This article shares key takeaways from a conversation with Laura Oliver and Hans-Petter Dalen on what business, government, and newsroom leaders must understand to lead credibly in the age of generative AI.

As AI reshapes journalism, the media’s role in building—or breaking—reputation is evolving. From the printing press to generative tools like ChatGPT, I explore how trust, strategy, and media engagement must adapt to a future where truth competes with machine-generated content.

The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.

The BBC announced earlier this week that its Hardtalk show, presented by Stephen Sackur and broadcast on the BBC News Channel in the UK and internationally on BBC World News, was being axed.

While the BBC is in a difficult place because of its treatment by the previous Conservative government, who held the view that the license fee was outdated and biased against them, as a public service broadcaster, cutting respected news and journalism programmes is creating an environment that damages the UK and its image and reputation abroad.

Mt view of Reuters Institute’s Journalism, media, and technology trends and predictions 2022

I recently spoke with the BBC’s Senior World Affairs Producer Stuart Hughes, about the challenges of social media and how he and the foreign affairs team have had to adapt to life online to deliver news during this COVID pandemic.