What soft power is, how countries use it to shape diplomacy, trade and investment, and why it still matters in a more contested, multipolar world. The Foreign Policy Centre has just released its latest report outlining a way forward for the UK Government to develop soft power.

Singapore's "Nation by Design" is a masterclass in strategic governance. In this blog I explores how intentional design, from civil service excellence and fiscal agility to human-centered policies and education, have transformed a small island into a global powerhouse. Discover Singapore's blueprint for earned trust, economic dominance, and a future-ready nation.

American businesses are witnessing a rise in anti-American sentiment worldwide. What is the impact of this, and how can American companies and investors that trade, invest and profit from their presence overseas protect themselves?

Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.