American businesses are witnessing a rise in anti-American sentiment worldwide. What is the impact of this, and how can American companies and investors that trade, invest and profit from their presence overseas protect themselves?
All tagged nation branding
The Strategic Power of Storytelling: How Narratives Shape Identity, Drive Investment, and Influence Policy
Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.