Two landmark global studies published this month reveal something the AI industry is not yet ready to hear. Public trust in AI is falling in the markets that matter most, and the information environment through which people form their opinions about it is in crisis. This is not a communications problem. It is a strategic one. Julio Romo draws on data from the Ipsos AI Monitor 2026 and the Reuters Institute Digital News Report 2026 to examine what the signals mean for AI companies, governments, and investors, and why tactical communications is making the trust deficit worse, not better.

The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.

Mt view of Reuters Institute’s Journalism, media, and technology trends and predictions 2022

Insight from my conversation with Reuters Institute Digital News Report 2020 Lead Author Nic Newman. We discuss the impact of digital and social on the media industry and how COVID is accelerating the pace of digital transformation. We also talk about misinformation and the impact on trust and reputation.