The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.

Mt view of Reuters Institute’s Journalism, media, and technology trends and predictions 2022

Insight from my conversation with Reuters Institute Digital News Report 2020 Lead Author Nic Newman. We discuss the impact of digital and social on the media industry and how COVID is accelerating the pace of digital transformation. We also talk about misinformation and the impact on trust and reputation.