Why Is Trust Now the Hardest Currency in Corporate VC?
Why is trust becoming the hardest currency in corporate venture capital? CVCs now differentiate not by cheque size, but by the strategic insight, commercial access and risk expertise they bring to early-stage companies. New data from the State of CVC 2025 report sets out what CVCs and founders must do to build perception, credibility and growth.
How News Avoidance Is Reshaping Reputation Strategy
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
Communications Strategies for Corporate Venture Capital firms
Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.
Why the wrong culture can stop growth
The UK and Europe are lagging behind the US in maximising the potential of tech companies founded in their respective national markets, but why?
Culture, perception and confidence are holding us. How do we resolve this?
Start-ups have a problem. Here’s how they can fix it.
Start-ups get a lot of attention. It's a big and busy ecosystem, challenging businesses in many sectors.. Where there's Financial Services there are #FinTech start-ups, where there's Medical and Healthcare there are #MedTech start-ups and in Agriculture or Marketing sector there are #AgTech and #MarTech start-ups.