Has the value of celebrity endorsements in politics dropped? Considering how little influence they had in helping Harris of the Democrats win the US Election, the answer is yes. What voters want is relatability and authenticity.

The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.