X's Yacarinno tells advertisers, we'll sue if you don't advertise!
In a weird video posted on X, Linda Yacarinno says that they are suing companies that have chosen not to advertise on a channel that has become too toxic for them. For some odd reason, they are spending money on legal counsel rather iterating a product upward from what Musk has sabotaged.
Apple Intelligence - The Importance Of Small Language Models
The rise of Small Language Models (SLMs) is a generative AI solution that could be better at delivering a truly personal experience. Apple Intelligence has opted for a hybrid approach that puts SLMs at the centre of its devices.
UK General Election - Why Optics Matter in Political Campaigning.
With trust in government and politicians at an all-time low, effective communications, good presentation and good optics will be central in the 2024 UK general election.
OpenAI and Scarlett Johansson - Why Silicon Valley Doesn't Care
OpenAI faces a legal challenge from actress Scarlett Johansson after Sky, its newly released voice chatbot, appears to sound very similar to the actress herself. Does the company care about copyright?
The Importance of International Cultural Intelligence in Global Strategic Communications
With trade barriers and protectionism increasing, understanding different international cultures will become an essential skill set for strategists, communicators and advisors..
How to improve the reputation of private equity firms?
The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.
How to secure Venture Capital in a Volatile Economy: The Critical Role of Reputation Management
American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.
Communications Strategies for Corporate Venture Capital firms
Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.