Building digital services is complicated, it takes time and money, and the journey to delivery is full of risk.

Getting the service or technology adopted though is all about setting and managing expectations. For too many products though, the communications happens just before the go-live, when public relations and marketing is commissioned. But is this right? Can communications and engagement better support in the managing of risk during the design and development stages? After all, experience isn’t just set by the interaction with a product, expectations are met, or not, by what users are told before the go-live, by the narrative that is set and promoted.

Five trends that communications professionals needs to be aware of in 2019

In the start-up community innovation and disruption is funded by Venture Capital money, or at least that is the primary perception that exists. Start-ups that wish to grow aspire to secure funding and the source for investment that everyone talks about is VCs.

Start-ups get a lot of attention. It's a big and busy ecosystem, challenging businesses in many sectors.. Where there's Financial Services there are #FinTech start-ups, where there's Medical and Healthcare there are #MedTech start-ups and in Agriculture or Marketing sector there are #AgTech and #MarTech start-ups.

We are at the beginning of a new year and after the past year the work is starting 2017 with a sense of trepidation.

That said, where there are challenges for some, there are opportunities for others.