How to build trust in the age of misinformation

How to build trust in the age of misinformation

Julio Romo
podcast

Conversation and interview with Fathm Founder and CEO Fergus Bell on issues relating to trust in the age of misinformation. As the former Associated Press' (AP) International Social Media and UGC Editor, Fergus has a wealth of insight on all matters relating to verification of content online and how it impacts storytelling and truth and trust.

Fergus and I discuss the rise of misinformation and what journalism and communications professionals can do to increase trust in the media, government and corporate organisations.

The importance of communications and engagement when developing digital services

Julio Romo
how to

Building digital services is complicated, it takes time and money, and the journey to delivery is full of risk.

Getting the service or technology adopted though is all about setting and managing expectations. For too many products though, the communications happens just before the go-live, when public relations and marketing is commissioned. But is this right? Can communications and engagement better support in the managing of risk during the design and development stages? After all, experience isn’t just set by the interaction with a product, expectations are met, or not, by what users are told before the go-live, by the narrative that is set and promoted.

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