How to build trust in the age of misinformation
Conversation and interview with Fathm Founder and CEO Fergus Bell on issues relating to trust in the age of misinformation. As the former Associated Press' (AP) International Social Media and UGC Editor, Fergus has a wealth of insight on all matters relating to verification of content online and how it impacts storytelling and truth and trust.
Fergus and I discuss the rise of misinformation and what journalism and communications professionals can do to increase trust in the media, government and corporate organisations.
How to use Zoom for media interviews during the Coronavirus lockdown
As the world struggles with the coronavirus pandemic, many large and small businesses are working hard to stay afloat and keep their staff connected. From a public relations and communications perspective, staying in the conversation is more essential than ever before, which is why tools like Zoom and Microsoft Teams are getting so much use and exposure
The challenges facing the NHSx coronavirus contact tracing app
The UK Government is getting ready to roll out its Covid-19 track and trace smartphone app, which it hopes will support its fight against the coronavirus pandemic that is sweeping the country.
How effective communications can help during the coronavirus outbreak
The importance of effective communications in helping to manage the Coronavirus outbreak.
Can Ofcom police the internet?
The Government’s plans to regulate content and police the internet might be over-ambitious if it doesn’t empower its regulator.
Is Jony Ive's departure from Apple an opportunity for all?
Apple’s Design Chief Jony Ive announced last week that he was leaving Apple to set up LoveFrom, a new venture that will, of course, focus on product design. His first client will be his current employer Apple.
The importance of communications and engagement when developing digital services
Building digital services is complicated, it takes time and money, and the journey to delivery is full of risk.
Getting the service or technology adopted though is all about setting and managing expectations. For too many products though, the communications happens just before the go-live, when public relations and marketing is commissioned. But is this right? Can communications and engagement better support in the managing of risk during the design and development stages? After all, experience isn’t just set by the interaction with a product, expectations are met, or not, by what users are told before the go-live, by the narrative that is set and promoted.
Five Communications Trends For 2019
Five trends that communications professionals needs to be aware of in 2019