Here are some technology, innovation, trade and public relations trends to look out for in 2021. Normally will be returning, but slowly and the appetite for innovation will be greater than ever.

The UK’s COVID-19 track and trace app is out. Download it and use it, but for it to work all other parts of the service need to work.

I recently spoke with the BBC’s Senior World Affairs Producer Stuart Hughes, about the challenges of social media and how he and the foreign affairs team have had to adapt to life online to deliver news during this COVID pandemic.

Insight from my conversation with Reuters Institute Digital News Report 2020 Lead Author Nic Newman. We discuss the impact of digital and social on the media industry and how COVID is accelerating the pace of digital transformation. We also talk about misinformation and the impact on trust and reputation.

Conversation and interview with Fathm Founder and CEO Fergus Bell on issues relating to trust in the age of misinformation. As the former Associated Press' (AP) International Social Media and UGC Editor, Fergus has a wealth of insight on all matters relating to verification of content online and how it impacts storytelling and truth and trust.

Fergus and I discuss the rise of misinformation and what journalism and communications professionals can do to increase trust in the media, government and corporate organisations.

As the world struggles with the coronavirus pandemic, many large and small businesses are working hard to stay afloat and keep their staff connected. From a public relations and communications perspective, staying in the conversation is more essential than ever before, which is why tools like Zoom and Microsoft Teams are getting so much use and exposure

The UK Government is getting ready to roll out its Covid-19 track and trace smartphone app, which it hopes will support its fight against the coronavirus pandemic that is sweeping the country.